The BMW Group message of DON’T TXT & DRIVE became local and mobile this afternoon as BMW of North America presented the Woodcliff Lake, NJ Police Department with a specially emblazoned MINI Cooper hartop. 

BMW of North America President/CEO Jim O’Donnell handed the keys to Police Chief Anthony Jannicelli and Mayor Joseph LaPaglia who received the MINI on behalf of the Borough of Woodcliff Lake.  “As a car company we value safe driving as much as we do having a safe community,” said Jim O’Donnell. “All of us in BMW Group believe strongly in DON’T TXT & DRIVE and this MINI will carry that message wherever it goes and be a powerful reminder of a serious issue.”   

“This vehicle drives home a critical point,” said Woodcliff Lake Police Chief Anthony Jannicelli. “A driver taking his eyes off the road for five seconds at 60 miles per hour to just read a text message travels the length of football field essentially with his eyes closed.”   

BMW of North America is a long-time citizen of the Woodcliff Lake community, having located its headquarters to the borough in 1989.  The newest Woodcliff Lake police vehicle went into service immediately after the presentation and will be used for local community service programs of the police department.